Umwelt in Newspapers: How we appeal to a divided readership [S-19-58]
|Location:||Potsdam Town Hall - Community Room|
|Classes:||1 Session 1.5 hours|
|Dates:||Thu 1:00 PM 05/16|
|Status:||Course Update: CHANGE IN VENUE: this class is now scheduled to be in the Community Room of the Potsdam Town Hall, 18 Elm St. (not in Silas Wright). It will still be on May 16, at 1:00 pm.
Newspapers struggle to adjust to a landscape where more readers are find- ing their news in silos created by the internet. We will look at how we have attempted to assess how our readers see the world. We will also consider how we have adjusted a general interest product to appeal to specific populations; and how we have reacted to a rapidly moving news cycle. Finally we will also discuss what it’s like to tread the middle of the road in a deeply divided world.
Thomas Graser has been a newspaper editor since the early 1990s, mostly at smaller publications. He has also worked in commercial and public radio. He was the second website editor for the Asheville Citizen-Times, and he developed several interactive news presentations in the early 2000s. He also worked on reporting statewide content for a 10-newspaper network in Ohio.
NOTES: 1) The location for this lecture was changed after registration packets were mailed. It is in the Community Room in the Potsdam Town Hall, 18 Elm St., Potsdam. 2) Definition: “Internet silos” - news, information, opinion, and discussion communities that are dominated by a single point of view. 3) Definition: “Umwelt" - one’s surroundings or environment; the outer world as perceived within it.