Boy Did I Get a Deal or Maybe Not: Consumer Protection and Deceptive Pricing [F-14-13]
| Presenter: | Larry Compeau |
|---|---|
| Location: | SUNY Potsdam: Maxcy 104 |
| Classes: | 1 Session 1.5 hours |
| Dates: | Wed 2:30 PM 11/05 |
| Status: | CANCELLED |
Print Info
“It was originally $99, marked down to $69 on sale, but with my “50% Off Today Only” coupon, I paid only $34.50! What a deal!” But, not all deals are bona fide. A highly controversial area of consumer protection is in the advertising of deals where consumers can easily and unknowingly be misled and deceived by retailers. This course provides an overview, gives examples of deceptive price advertising, explains the consumer psychology behind them, covers recent court cases involving deceptive price advertising, and provides tips on how to avoid being misled or deceived.
Larry Compeau is Professor of Marketing and Consumer Psychology at Clarkson University. For over 25 years, his research on pricing has appeared in leading academic journals. He is often called on as a consultant and expert witness including recent cases against Overstock.com and Dell Computer. He is regularly interviewed and quoted in the press including Time, Newsweek, Wall Street Journal, Washington Post, New York Times, NPR and the Associated Press.